Sterling Seacrest’s Doug Rieder on the CW Focus Atlanta Show to Raise Awareness and Discuss the Dangers of Distracted DrivingDecember 20, 2017
Distracted driving goes beyond texting while driving. In this age of the 24-hour work day, it is easy to forget that taking a conference call or eating lunch in the car is distracted driving. In a new “Every Second Matters” initiative by Sterling Seacrest Partners and the Travelers Institute, 43-percent of respondents admitted to answering or making work-related communications while driving. 27-percent of employees who drive said their bosses have called and/or texted them even though the boss knew the employee was driving.
The issue of distracted driving is of concern to employers. Everyday there are thousands of vehicles on the roads engaged in company business; vehicles ranging from delivery trucks to employees driving their own cars to meetings. Most businesses worry about liability caused by distracted driving however few companies have policies in place to teach their employees how to drive safely. This lack of planning and training leaves companies extremely vulnerable to damages and lawsuits.
Doug Rieder, Partner and Chairman of Sterling Seacrest Partners, was a guest on the CW Focus Atlanta show this month. Doug spoke with host, Keisha Lancelin, about the prevalence of distracted driving and provided defensive driving tips encouraging everyone to stay focused on the road.
Click here to view the clip: http://cwatlanta.cbslocal.com/2017/12/11/december-10-2017/
Doug urged viewers to visit the Travelers Institute website to view the Distracted Driving Conversation Starter . The report provides a snapshot of roadway distraction and the rise in traffic fatalities in recent years. Readers can use this as a conversation started to empower friends and family to drive with fewer distractions.
“Distracted driving has a devastating impact on our communities,” said Doug Rieder of Sterling Seacrest Partners. “The Every Second Matters program offers important insights and solutions for businesses and families. We are very excited to be partnering with the Travelers Institute and other thought leaders to bring light to this important issue.”